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New York Times Feature on Lumen Cremation
Care • Feb 18, 2022

Did you catch us in the news?

Lumen Cremation was recently featured in a New York Times article, Cremation Borrows a Page From the Direct-to-Consumer Playbook. See how Lumen is listed among other cremation innovators in the excerpt below.

As the cremation rate balloons in North America, with that option expected to be taken in about 63 percent of deaths in the United States by 2025 , investors are betting that the future of the business lies in e-commerce.

At the same time, millennials and Gen Xers are increasingly making end-of-life decisions for their parents, and some are expecting a process that approximates the ease of an online order. To reach them, new companies with names like Solace, Tulip, Smart Cremation, After Cremation, Eirene and Lumen are borrowing both the business models and the bright, sans-serif aesthetics of start-ups like Glossier and  Allbirds  — all in the hopes of making cremation the next big at-home purchase.

That future, however, will require a stark reshaping of the funeral industry. Right now, a vanishingly small portion of funerals and cremations are arranged online. Most Americans turn to one of the country’s  18,800  traditional funeral homes, and few of those even have an active website. A report from 2018 found that only  16 percent  listed their full prices online (though the number has probably shifted during the pandemic). Online cremation start-ups may be a novelty in 2022, but as digitally native shoppers grow older in the coming decades, they might not stay that way.

Author Michael Waters sums up the trends we’ve seen at Lumen Cremation for years. Nashville families are choosing Lumen Cremation for a simple cremation at an affordable price, planned online 24 hours a day, 7 days a week.

Let us know what you think of the article.

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Family Served by Lumen Cremation Featured in Story for News4 Nashville

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